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How To Add Schema Markup On Your WordPress Site Step By Step For Excellent Ranking In Google SERPs
Implementing website schema markup on your WordPress site is an important step in improving your website’s search engine visibility and ranking.
This can help your website to rank better in search engine results pages (SERPs) by providing search engines with more structured and accurate information about your website’s content.
Below are the steps you can follow to add schema markup on your WordPress site:
Step 1: Choosing The Appropriate Schema Type
Choose the appropriate schema type that best describes the content of your website involves identifying the content of your website and selecting the schema type that best represents that content. This can be a product, event, local business, article, etc.
Then use any schema markup tool of your choice or add schema markup to wordpress without plugin.
How To Choose The Appropriate Schema Type Step By Step
Here are the steps you can follow to choose the appropriate schema type:
# 1: Identify the primary content of your website. Is it a blog, an online store, a news site, a local business, or something else? This will help you determine the most appropriate schema type to use.
#2: Research the various schema types that are available. Visit the Schema.org website and review the different schema types that are available.
Make note of the schema types that are relevant to the content of your website.
# 3: Consider your business category and determine whether there are any specific schema types that apply.
For example, if you run a local business, you may want to use the Local Business schema type.
# 4: Analyze your website’s content and determine which schema type is most appropriate for each page or post.
For example, if you have a page about a specific product, you may want to use the Product schema type.
# 5: Consider the search intent of your target audience and choose the schema type that is most relevant to their search queries.
For example, if your audience is searching for recipes, you may want to use the Recipe schema type.
Step 2: Installing A Schema Plugin
Installing a schema plugin on your WordPress site is a straightforward process that can be completed in just a few simple steps.
Install a WordPress schema plugin such as JSON-LD Schema Generator For SEO, Schema Pro, WP Schema, Rank Math SEO, Schema & Structured Data for WP & AMP, or All In One Schema Rich Snippets. These plugins make it easy to add schema markup to your website.
How To Install A Schema Plugin
Here is how you can install a schema plugin on your WordPress site:
# 1: Log in to your WordPress dashboard by entering your username and password.
# 2: Go to the “Plugins” section From the left-hand side menu, click on “Plugins” and then click on “Add New.”
# 3: Search for a schema plugin In the search box, type in “schema plugin” or the name of a specific schema plugin you want to use, and then hit the “Enter” key. This will bring up a list of schema plugins available on the WordPress repository.
# 4: Choose a schema plugin Select a schema plugin that suits your needs, and then click on the “Install Now” button next to the plugin. Wait for the installation process to complete.
# 5: Activate the schema plugin. Once the installation is complete, click on the “Activate” button to activate the plugin.
# 6: Configure the plugin settings Configure the plugin settings to ensure that the schema markup is properly applied to your website.
Go to the plugin settings and fill in the necessary information such as your business name, address, and phone number.
After completing these steps, you have successfully installed and configured a schema plugin on your WordPress site.
You can now start adding schema markup to your pages and posts to improve your website’s search engine visibility and ranking.
Step 3: Configuring The Schema Plugin Settings
Configuring the schema plugin settings is an important step in ensuring that the schema markup is properly applied to your website.
You can do this by going to the plugin settings and filling in the necessary information such as your business name, address, and phone number.
How To Configure The Schema Plugin Settings
Here are the steps you can follow to configure the schema plugin settings:
# 1: Log in to your WordPress dashboard by entering your username and password.
# 2: Go to the schema plugin settings. From the left-hand side menu, click on the schema plugin you installed, then click on “Settings” or “General Settings” or similar options depending on the plugin.
# 3: Fill in your business information such as your business name, address, phone number, and email address.
If you have a physical location, you may also need to provide information such as your business hours and the types of payment you accept.
# 4: Choose the default schema type that best describes the content of your website. For example, if you have a blog, you may want to choose the Article schema type.
# 5: Configure any advanced settings that are available in the plugin. This may include options for customizing the schema markup on a per-page or per-post basis.
# 6: Save the settings Click on the “Save Changes” or “Update Settings” button to save your changes.
After completing these steps, the schema plugin should be properly configured to apply schema markup to your website. You can now start adding schema markup to your pages and posts to further improve your website’s search engine visibility and ranking.
Step 4: Adding Schema Markup To Your Pages And Posts
Adding schema markup to your pages and posts using the schema plugin’s built-in tools is an important step in ensuring that search engines can properly understand and display the content of your website in search results.
This will involve filling in information such as the name, description, and image of your website, as well as any other relevant information.
How To Add Schema Markup To Your Pages And Posts
Here are the steps you can follow to add schema markup to your pages and posts:
# 1: Before adding schema markup to your pages and posts, you will need to install a schema plugin.
Follow the steps outlined earlier to install and configure a schema plugin on your WordPress site.
# 2: Identify the primary content of your page or post, such as a product, an event, a recipe, or an article.
# 3: Choose the appropriate schema type for the content of your page or post. This should be based on the research you conducted earlier to determine the most appropriate schema type for your website.
# 4: Add the schema markup to your page or post by filling out the relevant fields in the schema plugin’s editor or by using a shortcode provided by the plugin.
This will typically involve filling in information such as the name, description, date, location, price, and other relevant details for the content type you have chosen.
# 5: After adding the schema markup, it is important to test it to ensure that it has been properly implemented.
You’ll need to use Google’s Structured Data Testing Tool to check the schema markup and verify that there are no errors.
# 6: Repeat the process for all of your pages and posts to ensure that all of the content on your website is properly marked up with schema.
Step 5: Testing Your Website Schema Markup
Test your schema markup using Google’s Structured Data Testing Tool or the Rich Results Test to ensure that it has been implemented correctly and is working as intended.
These tools will help you ensure that your schema markup is properly applied and that it will be recognized by search engines.
How To Test Your Add Schema Markup To WordPress Without Plugin
Here are the steps you can follow to test your schema markup:
# 1: Open your web browser and navigate to Google’s Structured Data Testing Tool (https://search.google.com/structured-data/testing-tool).
# 2: Enter the URL of the page or post you want to test in the input field provided.
# 3: Click on the “Run Test” button to initiate the schema markup testing process.
# 4: After the testing process is complete, check for any errors or warnings that are displayed in the results.
If there are any errors, they will be highlighted in red, while warnings will be highlighted in yellow.
# 5: If there are any errors or warnings, you will need to fix them by correcting the schema markup on your page or post.
Once you have made the necessary changes, repeat the testing process to ensure that the errors or warnings have been resolved.
# 6: Repeat the testing process for all of the pages and posts on your website to ensure that they are properly marked up with schema.