Importance of Web Analytics To Your Website Traffic
Where you are aware of it or not, there is pattern your customers are following. Their behaviors Are are saying something you need to understand and tap into in order to make more sales in your business.
In the past, you needed to pay monthly subscription to web traffic analytics companies to analyze your customers’ traffic patterns.
Two of web traffic analytics companies were http://OneStat.com and http://StatCounter.com,
They follow your customers’ clicks to and through your web pages and provide you with valuable information on how your customers experience your website.
20 Important Things Web Analytics Can Teach You About Your Website Traffic.
1. You can see what people are searching for on your website
From website analytics, you can easily see which keywords bring you the most traffic, the keywords that bring you the most hits, and also the keywords that bring you the highest conversion rates.
Many internet marketer with websites often find out that the generic keywords they are using can only bring them a great deal of traffic, but with little conversion and also with a high bounce rate on their websites.
The longer people spend on your site, the more they are likely to trust your offer and buy something from your site. Analyzing that data will help you to pinpoint the exact or most profitable keywords that are effective for your niche and online business.
For quite some years now both Google Webmaster Tool (now Google Search Console)
combined with Google Analytics
have been giving the same stats free of cos It’s absolutely free with Google and Bing.
- You can at a glance pick the Average Session Duration, the Bounce Rate, that is, the average amount of time spent on each page or the website by the users on your site. Due to latent conversion, this is a
good indicator of how business will be in the coming months. If your users are taking their time,and spending time on your site, that indicates they are interested in your content. They are taking more time to look at your content carefully. This shows they’re really interested and may most likely come back to complete the transaction.
With Search Analytics you can clearly see many of the keywords that are generatng traffic to your site. You can see the
Position of many of those keywords that are generating traffic to your site.
3. You Can Locate your Bounce Pages.
On the other hand, if your bounce rate is very high, this indicates your visitors are leaving most of the time from their entry pages to your website. If your traffic is leaving as soon as they hit your landing
page, then you should realize your prospective customers are not interested in your content and they are leaving too soon before you can convert them to buyers. You will then have a problem of conversion.
Your visitors are mostly interested in the highest visited pages. Your Analytics data will help you to determine what you are doing right, what you are doing wrong and how to correct them or improve o your performance. With a bounce rate of 75% exits it is very clear that your traffic are not interested in going further to read the content on your website.
Find data on bounce pages here: Content > Site Content > Exit Pages.
As soon as users get on your landing page, you want to convince them they’re in the right place. According to John Marshall, founder and CEO of http://ClickTracks.com, “Make sure the keyword the user clicked is associated with, and strongly connected to the copy in that landing page, and throughout the experience… Just paying attention to that could probably get you a 20% to 50% improvement in your conversion rate.”
- You can at a glance know the number as well as the percentage of your new traffic as well as those who are returning visitors.
6. Demographic Analytics
You can determine where your best visitors are located. You can pick the demographic of your visitors, their age brackets, sex, their countries. This information is a gold mine. It can help you to target more
accurately your customers with the exact content that would most likely convert them.
- With Google Analytics, you can see right away the point of entry and where people are exiting your site. You can see their flow on your site.
You can pick the keywords used. You can customize to a
particular period of choice.
This is especially important when you have customers leaving in the middle of checkout. If you see a high rate of users, with full shopping carts, leaving on a particular page, you can pinpoint what’s costing you
• If they’re exiting on the page where you explain shipping costs, you might see your shipping appears higher than your competitors’.
• If they’re leaving halfway through filling out the buyer’s information, you might consider that your buyer questionnaire’s too long.
Web analytics puts you in a position to see what’s working on your website and what isn’t. It’s a way to see where you need to make changes and then measure how effective those changes are.
- You can also pick the broken links and rectify them. Broken links are creating problem for your site as prospective customers cannot access those content. The search engines bots cannot index such pages.
- With Google Webmaster Tool, you can pick and analyze both the external links to your site as well as the internal links. While the external links give yoou link juice and helps to increase your ranking in
search engines, the internal links helps to do the same thing while helping the search engines to crawl your website content and also increase users experience while reducing your bounce rate.
- You can pick the number of pages indexed in by Google and Bing.
- Uncover your top content and then scale the traffic up.
12. Mobile responsive Web Site. Is Your Site Responsive To Mobile Users?
If your website is not mobile friendly, you will clearly see it. You are even informed what you need to do and how. You can then quickly make amends and fix them. You will also know if you need a mobile site.
- You can easily see which of your online campaigns bring the most traffic and conversions.
You can pick your traffic sources, the organic traffic, the social platform traffic, from Facebook, Twitter, Google+, Pinterest, StumbleUpon and the others . This is great advantage as you can with this information scale up your optimization to get more traffic from those sources.
- Identify your worst performing pages and do something about them immediately.
15. Analytics in Real-Time
You can pick the stats of the real traffic right now as it is happening on your website.
16. Goal Conversions
When you set up content which is expected to make visitors engage in a specific action, it is important study its success rate. You can set up a goal for your website using a Goal Funnel and determine where people abandon taking action .
17. Page-Specific Metrics
This show you the list of most viewed webpages on your site from from the highest to the lowest including visitor’s time on each page and bounce rates.
You can get the specific page metrics through: Content > Site Content > All Pages
This will help you to know which of your posts and pages are getting the most attention on your website. You will know which content is driving traffic to your website.
This would help you to provide the most wanted information to your readers. This will engage your readers further on your site and Search Engines will reward you in their search results.
- You can know the amount of server error on your site.
- You can even see the type of browsers they are using to get on your website, whether they are using desktop or mobile phones to browse your site.
20.You can even know the operating system they are using.