Website Dos and Don'ts
When setting up a website for your online business, there are some essential factors you need to consider to ensure success and avoid frustration. Certain important steps that must as a matter of necessity be taken, certain errors that are adversely affecting others online wevsites that shouldt be avoided. There are many common mistakes that trip up many websites. It’s important to know them and how to avoid them.
These dos and don'ts can make a great difference. They can make or mar the success of your online business. This is the main reason, many companies and online business owners outsource their internet business websites tasks to professionals or use online business tools made by experts and professionals to achieve optimum results without technical knowledge or out of pocket expenses.
The internet itself is an enormous tool for a variety of purposes including business, and any incorrect use of it can drive potential customers away from your website. The first point of contact to your business is your website. It is therefore important to keep this in mind when setting up your business website online.
When your online business website is ready, get unbiased feedback from others, experts and friends on it if possible before you “go live” or before you make any major further investment. It may take a bit of time, and may even require some spending, on tweaking here and there from the observation and comments of others, but the benefits of a good website are tremendous.
This is to ensure your website is good enough to attract and arrest the attention of your visitors within the first two to three seconds, and then be able to follow a user journey you have created for them.
Your website should serve as your online marketing executive or sales representative working for you 24/7. You need to invest in professionals from time to time who know what they're doing to carry out different technical tasks that may be difficult to do yourself or may be time consuming.
You should outsource such tasks that you cannot easily or technically handle to professionals with good track records after due diligence. You must avoid the temptation of hiring quacks or outsourcing to amateurs. The cost of outsourcing to an amateur instead of a professional that may look more expensive at first may on the long run, become so staggering. In addition, precious time and efforts would unnecessarily be wasted with little or no results.
Have A Plan For Your Web Site
You should have a clearly defined plan before you start building your website by identifying your website goals.
What Is The Primary Purpose Of Your Website
The main objective of your website must first and foremost solve some specific problems.
Before you start creating your website, you must identify the main purpose of the website. There’s a variety of primary goals for creating websites.
The kind of website you want to build therefore depends mainly on the type of market or niche or the intended audience you are targeting.
Your website may be tailored towards Online Marketing Some Products. Your goal may be to provide Services or Practical Information. It could also be for Entertainment.
It might in some case be for Reputation Building. It may be to Connect People Together to enable them communicate with each other. In other cases, it could be for Fun. It could also be created for Lead Generation only or even Lead Generation and Sales thereafter. In this case the target is “Opt-In” Lead .
An “opt-in” page is provided where your visitor freely gives you his email address for some beneficial reasons. The most popular is where he gives you his email address for an exchange of a free gift or an important update of very crucial information.
You can then provide more information to this prospect in the future and build trust. You can then turn the subscriber into your regular customer over time.
Effective strategies to meet the needs of the audience and solving their problems will make you real consistent income.
Your Website Must be Mobile Friendly
Millions of people are now using their smartphones as their primary device to browse the web, every moment. Smartphones and tablets have therefore become essential tools for communication, information, and entertainment online.
Statistics in 2021, shows that the number of unique mobile internet users stood at 4.32 billion, making smartphone indicating that over 90 percent of the global internet population use a mobile device to go online. (statista.com)
Google Mobile-First Indexing
Google has since July 1, 2019 also adopted mobile-first indexing. This means Google now crawls the web and all new websites using smartphone Googlebot then using mobile version of the content for indexing and ranking. More information on Google’s Mobile-first Indexing Best Practices
Your site should be responsive design, to automatically detect and configure to smartphone screen automatically and display your site accordingly.
If your website is not mobile friendly, making it difficult for smartphone users to easily access your site with their devices, you'll be losing most of your customers.
Professionally Well Written Copy That Makes Your Visitors To Take The Required Actions
Having the content of the site written and designed professionally can be worthwhile. If you are good with words, it is less so – it is important to do as much of the work as you comfortably can. Badly worded text, however, can hole you beneath the water line.
Short & Memorable URL
A memorable URL for your site is also just about obligatory. Trying to get people to remember a long website address is likely to result in them upping sticks and going elsewhere.