Promoting your business online is strategy that is very important if you want to bring in customers and make a success of your business. You therefore need to learn Top Effective Strategies to Promote Your Business Online.
There are numerous ways of doing this. Some of these methods are free while others are not and may be expensive. Although some of those paid expensive business promotion methods may be helpful to those who can afford the money and want quick traffic to their sites.
The cheap or free business promotion may be a matter of relief to business owners or webmasters who are looking for a way to get their business up and running quickly on a budget, or free of charge.
Free promotion of a business online has its drawbacks compared to when paying for it. It is slow and takes a lot of efforts and time to yield good results that would be rewardable. On the other hand however, there are clear upsides to free advertising. For one, well, it is free, and for another it is really quite simple.
Getting free advertising is may sometimes not take more than a few hours every day and that is allowing for writing the articles, advertising copy and ensuring that it looks attractive to people online.
There are sites devoted to free advertising. Some of the most popular sites are free classified sites, Hub Pages, Squidoo, Gumtree and Craigslist. All of these sites simply require you to write a short description of your business, prices and some contact details so that interested parties can get details from you and arrange a deal.
These sites make their money by placing advertisements on the site from companies who will pay for exposure in a setting where people are looking to conduct business.
You make your money by either writing a very good article or where applicable just placing an attractive advertisement that will make potential customers want to know more about your offer. Once that is properly done, it is a matter of handling enquiries and giving the necessary support to your prospects or customers. All of that for zero outlay, too. This could be very exciting when your business begins to make profit and you are amazed you can after all make money online?
Top Effective Strategies to Promote Your Business Online
For your online promotion to convert your visitors to customers and sales, you need to do the following:
Optimize your business website for search engines.
After creating a website for your business, you need to make sure that your website is search engine friendly. This is where search engine optimization comes in.
Search engine optimization or SEO as it is widely known involves making some important changes you on your website to help search engines to properly understand what your content is all about and then provide appropriate and best solution to those coming to their search engines for information.
The better the right information you give to search engines about your website, that is, title, description, keywords and other meta tags, the greater are your chances of receiving free highly targeted organic traffic from them.
Content Marketing: You need To Produce Quality Content Online and Market It.
Content is king. Very good content that gives the right solution to the pains of the visitors to your web site will bring hordes of targeted traffic to your site. Search engines and social media networks can only understand one thing and that is good relevant content.
Whether its news, product information, text, images, video, infographics, reviews, user’s opinions, forums, questions; you need content in order to be able to promote your business online.
This process of using content for promotion purposes is known as content marketing. Once you are able to effectively make use of content marketing strategies in your business and do this correctly you will see great results and smile to the bank.
If you are still not sure how content marketing can help in promoting your business, consider the article you are reading now. Why are you reading the article? The main reason is that you find it interesting and relevant. You believe it's going to help you solve some problems you are facing now. Every visitor to your website also is in the same position looking for solution to a problem.
I am using this content to help you understand a process i.e. how to promote your small business online. At the same time, I am indirectly advertising my expertise, branding my business while building confidence that would make you to trust me and my offer.
What if you cannot write the article or content yourself? This is not a big challenge as you can outsource your article writing. You can equally outsource your article marketing on fiverr for as low as $5. There are many people on fiverr who have all the tools to blast your articles to many directories. They can take the pains of mass distributing your articles to the best of article directories off you for peanut.
In the alternative, if you don’t want to go through the problem of re-writing article to your own flavor each time you outsource, you may buy an article writing software, which is an instant article writer. Get instant article wizard discount. You can read the full honest review of Instant Article Wizard.
Another great program, Instant Article Wizard Alternative that will also help you to churn out high quality articles for your online business, both for your website and social media marketing is Unique Article Wizard. Read more on Unique Article Wizard Review: Instant Article Wizard Alternative
For starters, you can build your business blog or website in less than one minute free with siterubix.
This online tool is one of the best and fastest online website builders that can help you to build a profitable website in 30 seconds without you having to be a techie or know anything about a code.
Once your web site is up online, it is time to starting writing about your products or services and how they can solve other people’s problems. You can share industry tips and news, you can even refer to the experts in your niche etc.
Once the traffic to your web site begins to see good results from your content marketing strategy, then everything becomes easier for site and business.
All you need to do is to rinse and repeat your working strategies and then scale up.
To get started to churn out articles regularly after reading this content on instant article wizard review
You also need to distribute your articles to article directories, some of which may be article distribution sites for free powerful backlinks to your site.
Secondly, visitors on such article directories sites who find your content interesting are more likely to click through the links on your articles and end up on your site.
Use Social Media to Promote Your Business
One of the inexpensive ways to promote your website online is through Social media. It can help you to keep new and existing customers chatting about your business.
Five of the most popular social media sites that can help you to drive interest and customers to your business are Facebook, Twitter, YouTube, LinkedIn, and Pinterest.
- Create a YouTube channel for your online business.
- Create helpful videos and upload to your channel regularly offering tips for your customers. Show them step by step, how to use a product that you sell.
- Encourage your list to view your videos. Ask your viewers to comment and share your videos with others.
- Set up a business page on Facebook and post content of interest regularly and your own special offers to all those who Like your page.
- Encourage your customers to share pictures of your products that they bought from your website on your Facebook page.
- Tweet interesting facts about your business or products via Twitter to your followers and link to that product page on your site.
- Use Twitter to show your followers how to use your services or products.
- Tweet interesting pictures and videos related to you or your business to your followers. This will give you more visibility and may even go viral at times.
- Set up a Pinterest profile for your business.
- Then create Pinterest boards with themes or products related to your business.
- Create a LinkedIn profile for your business and link to your website on your profile page. With new links, product reviews, books or articles that you are reading, or other information so that this information appears to all the people in your network.
- Join LinkedIn groups that are popular with your customers, and frequently post comments that are related to the products or services you offer on your website.
- Provide information about your products on your profile page regularly to get your products and business to all the people in your network.
Build your online reputation
As a business owner you must realize the importance of building the reputation of your company. Your customers can only relate with you through your web site. So, building your reputation is something you must carefully plan and implement with patience over time.
Once you succeed in building a good reputation, the visitors to your website will trust you and any advice you offer. With this advice, you can look for a very good product and suggest it as solution. Because of the trust, they will click through to your products sales pages or affiliate offer.
This will eventually lead to sales, loyal customers and returning customers who may even advertise your business with the words of mouth.
Well, the Internet is no exception to this rule. You have to work hard to build your online reputation as a trusted service provider or an affiliate.
This post contains some affiliate links, which means I receive commission if you make a purchase using the links on this page. However this compensation does not in any way increase the price you're paying for the service.