By | May 18, 2016

 

Effective Content Marketing Strategy

 

Effective Content Marketing Strategy.

Why do you need A Strong Content Marketing Strategy For Your Brand? A strong content marketing strategy is so important to your brand because you need to bring your website with value in front of potential costumers all the time.

Assuming, we design websites for our small businesses, where are small businesses most likely to hang out? Well more than likely on the social media, most likely on Facebook groups, Pinterest, Instagram, LinkedIn, Twitter, Quora or other similar places. Now, if You're showing up there with the same consistent message, and not giving value of interest they are not likely to follow you or trust you.

On the other hand, if you're giving away value upfront, whenever you show up, with that same consistent message, then you're more likely to get followers onboard and potential customers and drive profitable customer action.

 

Content Marketing Strategy is to deliver valuable information today, that comes through content. And  you can deliver your content on different kinds of platforms, Facebook, Instagram, your blog, website,and others. There are just so many different places, so you can think of where your customers are. After identifying these media, you can then begin to plan on how can you deliver value through a strong content marketing strategy to them.

 

What Is Content Marketing

Content marketing is a strategic marketing approach that involves the creation and sharing of  valuable, relevant, and consistent content such as videos, blogs, and social media posts and the like, to attract, stimulate interest and retain a targeted audience in order to make them take  profitable action to us.

From this definition it is very clear that content marketing is a long-term marketing approach that involves building a strong relationship with your target audience. You build this relationship with your clearly defined audience by giving them high-quality content that is not only relevant but adds value to them on a regular basis.

 

 Identify your best platforms for Effective Content Marketing Strategy.

So what I mean by that is, where are your customers spending their time online? Are they on Facebook, are they on Instagram? Are they looking at Medium, are they on YouTube, are they coming to your blog? Think about that and really identify your best platforms. So you don't need to do them all, you just need to focus on the ones where your customers come to. That might be three, four, five, two, it really doesn't matter, there's no magical number. Just think about that, come up with your best platforms, identify those, that's the first tip to success, and then we'll go from there.

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