Seventeen Affiliate Marketing Business Strategies For Affiliate Marketers Part 2
7. Build a brand that adds value to the visitors
Going through search engine results for the past one year, Google.com in particular, the top ten sites are mostly authority sites with high strength of their brands and that offer great value to their visitors and customers. Many at times, many of these leading sites are affiliate sites but are also strong brands with valuable contents for their prospects.
8. Generate Valuable Content That Makes Your Website A Source Of High Quality Helpful Actionable Information.
With increasingly efficient search engine algorithms, it is becoming more difficult to get ranked without high quality relevant content. The days of getting thousands of backlinks overnight without any appreciable good content on a web site are gone for ever after these panda, penguin updates. High quality content is now the king of the Internet. The best approach to achieve long-term success online now is to become a trusted source of information and insight on topics that can readily be referred and shared to by your visitors.
When you give your visitors information that makes them to take some action that add values to their lives and helps them to make well informed purchasing decisions, this will build their trust in you. They will see you as an expert on the subject and a regular resource they will value, return to often. The will even share with their network of friends in social networks and offline.
9. Create Better Content Than Your Competition: Create Valuable Content That Your Competition Can Not Easily Compete With
One of the greatest advantages affiliates marketing business and campaign is the ability of creating high quality content within a short time.
Look at the quality of content produced by the top ten for a keyword in Google. Then generate similar optimized content that is better than any of the top ten.
If you are finding this difficult, outsource your content writing to professional freelance writers.
Google and other search engines will reward you for this and drive organic
While brands spend months approving their content strategy and holding fruitless meetings.
10. Effective Communication With Your Visitors
Interacting with your audience will make a difference. People will be more likely to order one of the products you are advertising if they interact with you first.
You can interact with potential customers through webinar, by giving them the opportunity to review your products, or make comments on your site or to send you an email or even call you or interact with you on Skype.
Make good use of social networks to find new customers and stay in touch with existing ones. You should also consider creating your own message board or forum so your customers can form their own online community.
11. Make Use Of Helpful Affiliate Marketing Tools
Affiliate marketing business is not working hard unnecessarily but working smart.
Always be on the look out for tools, apps that will appreciably improve your efficiency and drastically reduce the time taken to achieve some results.
Where the value of doing a chore is too high for the returns, outsource to others who can efficiently do the same chore effortlessly because of experience or expertise.
You need to have a structured plan of how to achieve every goal within a specific time in place.
Affiliate marketing is just like any other business so you just have to treat it as a business if you are ever going to succeed in your affiliate marketing campaign.
12. Use Several Traffic Sources to Promote Products
It is not enough as an affiliate marketers to just put up the ads only on their sites and expect enough traffic to generate sales. You need to do a lot of promotion.
The higher the amount of targeted traffic you can generate to your affiliate links and sales page the better would be your chances of getting click throughs and higher conversions and making more money.
The best way to expand your circle of influence online, increase exposure, and forge deeper relationships is through active multi-channel engagement. These involve direct organic traffic, email marketing, to promoting your content via social channels and online media outreach. You need a concerted effort and process that continuously build your audience and promote your brand.
Social media marketing, facebook marketing, Twitter, Pinterest marketing, Podcasting, Video Marketing, Press Release, Forums marketing, RSS Feeds submission, Solo Ads and Google Adwords, Bings ads can be used to drive targeted traffic to a sales page are to be used and properly combined together as a cross-channel marketing campaign.
You sign up with Google Adwords Account if you have not done so. You even need this account to use Google Planner.
Then make an ad in your Google adwords account then put your affiliate link in the target page URL of the ad.
Adwords campaign must be properly learnt in order to make a good profit most of the time.
If you track the conversions on your affiliate links and your adwords campaign cost is far less than the affiliate profit then you are making good profit through your adwords campaign.
13. Test, Measure and Track Your Affiliate Campaign
Try to do split testing and measure the performance of every campaign on your web site. Then scale up where you are making good returns and tweak other area to make them profitable. You can then drop the dead horses and make use of your investment on the profitable campaigns.
Tweaking, changing and testing a few things all over the places can increase your profit tremendously.
Change the position of your banner ads on different areas of your web site’s pages. Some positions will make the ads more noticeable than others.
Test different site layout and see if there is any improvement.
You may need to tweak some fonts sometimes and see the difference.
Use both the affiliate programs conversion tracking software your own conversions tracking sofware if you have access to any that can give you more valuable and comprehensive stats that track more efficiently your affiliate campaign.
14. Build A Foundation of Recurring Affiliate Revenue
With affiliate marketing business opportunities, there is no assurance that your current strategy will work in a month’s time. Whether it’s due to Google updating their ranking algorithm, your favourite affiliate program shutting down, or media buying costs increasing, you’d be wise to mitigate against the possibility of major changes.
There are two very effective ways to do this: diversification and by building your recurring revenue.
I’ll talk about traffic diversification in a moment, but let’s first talk about recurring revenue.
Most affiliate marketers focus on one-time payouts, which is generally smart as, due to inflation and the ability to earn interest, $100 today is worth more than $10 per month over 10 months.
The problem is that one-time payouts don’t protect you against major changes in your strategy. That’s why I recommend building up a portion of your affiliate revenue in recurring revenue.
Obviously, the feasibility of this approach depends on your niche and what products are available to promote. If the option is available, I’d highly recommend building a foundation of recurring affiliate income so that you peace of mind that no matter what happens you still receive a certain amount per month for the foreseeable future.
15. Make Your Web Site Mobile Friendly
More and more people are going online with their mobile phones and other mobile devices. More people are transacting most of their business and purchasing from mobile devices.
In November 2014, mobile accounted for 46% of all affiliate clicks and 26% of all affiliate retail sales.
If your site is not mobile friendly, you’re definitely losing a lot of potential traffic and affiliate commissions.
Google has added mobile friendliness of a site as part of their ranking factors. Your web site cannot rank in Google for your targeted keywords for mobile users if your web site is not mobile friendly.
So, having a mobile-friendly site can help you to outrank your non-mobile friendly competitors web sites in the search engine results.
16. List Building
Money is in the list. Building a responsive list for your email marketing then having an excellent communication is like a gold mine or a cash cow that can be milked over and over again.
A prospect on your list would readily and more willingly buy from you than a new visitor to your site because of the existing relationship.
Forge deeper relationship with your list and you will always smile to the bank.
17. Always Think Out Of The Box And Keep Abreast Of New Better Methods and Techniques
Affiliate marketing is a very competitive business, so you need to think out of the box very often to beat your competition. People are always coming up with new better ideas and techniques. You must keep abreast of new techniques and market trends that can put you ahead all the time, otherwise you will find out very soon that you’re behind most of your competition.
18. Affiliate Marketing Business Mentoring
One of the best affiliate marketing training programs online for beginners and even the veteran is Wealthy Affiliate University training program. When you join this program, you have the opportunity to learn affiliate marketing basics for free as long as you want without being forced to upgrade to premium membership.
19. Link Building
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Seventeen Affiliate Marketing Business Strategies For Affiliate Marketers Part 1