Nine Analytics Tools You Can Use For Your Business
One of the most important steps you can take as an internet marketer is the use of analytics tools to retrieve data from your website that you can study and then come up with a goal to get higher conversions and higher return on investment. Some people think using analytics tools is boring, but in truth it can be very exciting to find the key to unlock higher conversions and higher return on investment.
What are analytics tools?
Business analytics tools are various types of online or offline software that can retrieve data from business systems and combine it in a repository, such as a data warehouse. This data can then be reviewed and analyzed in order to obtain very crucial information that will reveal a complete overview of the company to provide key insights and understanding of the business so smarter decisions may be made regarding business operations, customer conversions, and morevarious activities happening in that business for further improvement.
This analysis helps companies to obtain the needed insight which can be used to arrive at the right decision to achieve business goals, keep the company competitive, and increase overall customer satisfaction.
Here are nine different analytics tools you can use.
Google Analytics –
This is the original free analytics software which is definitely worth trying out. It offers so many features and benefits that it would be impossible to go over them all in this space. But, it would do your business good to learn it or hire a professional to help you with using the software.
Google Analytics (GA) is one of the best ways to track what is happening on your website as well as your social media campaigns and even help you measure social ROI although a “social media analytics tool. When you setup Google Analytics (GA) on your website to monitor and analyze your traffic, you can access and create reports specifically for social media tracking.
For instance, you can see how much traffic comes to your website from each social network, or use UTM parameters to track specific social media campaigns.
Google Analytics is free but to understand it and extract relevant data can be very difficult for a beginner.
How to add your website in Google Analytics (GA).
Go to https://www.google.com/analytics/ and click on Access Google Analytics at the top right.
Create or sign in to your Analytics account:
Once you are logged in, click on Admin at the top.
In the middle Property column, click on the dropdown and Create new property.
Fill in your website details and click Get Tracking ID button.
It activates Google Analytics tracking by inserting ga.js into the page.
To use this on your pages, copy the code snippet below, replacing UA-XXXXX-X with your web property ID.
Paste this snippet into your website template page so that it appears before the closing </head> tag.
After you enter the Google Analytics code into your website’s HTML, the service will measure certain goals for you, including which pages a visitor clicks on, how long they stay, and the actions they take.
Recommended for: Any brand with a website.
Link – https://analytics.google.com/
What is Kissmetrics?
KISSmetrics is a web analytics solution as well as a customer engagement automation platform designed with a set of features, that enable you to track your visitors, understand the behaviors of your customer base, drive higher levels of engagement and determine the ROI of your marketing campaigns.
The Kissmetrics data model is comprised of four components: people, traits, events and properties. For you to be able to analyze the data you are collecting, you need to understand these four components.
A person is a representation of a user who is visiting your site. That person has traits that describe him or her The person can also perform events. Just as people are described by traits, events are also described by properties.
What are traits?
Traits are bits of information describing the users on your site. By using traits you are able to segment reports and dive deeper into your data.
The analytics you can get from KissMetrics will help you become more customer focused as you learn what makes your customers tick. You’ll be able to optimize pages through testing and more. If you want to keep happy clients, this is great software to try.
Almost a million websites use Clicky to monitor their web analytics in real time. If you want to know how your website is performing in a simple way, this software works wonders to help you make the right choices.
Clicky offers similar in-depth analytical results compared with Google Analytics, but has an advantage over Google. It has a much cleaner interface. With Click, it's a lot easier to understand the mining data from your website performance and interpret the information?
Clicky clearly lists every visitor, including when they visited, their location, where they were referred from, how long they stayed on your page, and the actions they took while on your site.
Clicky also goes further to provide heat maps in real time for each visitor, and not for a collection of visitors. This heat maps feature is normally offered only by analytics programs that specialize in heat map information, such as Crazy Egg. This makes a lot of difference between Clicky and other top business analytics tools.
Link – https://clicky.com/
4. Adobe Analytics
– With this service you can gather deep insights in all your online activities, including mobile. Get to know each customer’s journey inside and out from A to Z with just a few clicks. You can conduct a 360 customer analysis, use predictive intelligence and more.
Link – http://www.adobe.com/marketing-cloud/web-analytics.html
This cloud-based software is a little different than some of the other products out there. This company realizes that clicks are only part of the story. With this software you’ll know right away what content is working best on your website or blog.
Link – https://chartbeat.com/
6. Snowplow Analytics
This works on the idea of pipelines and with it you can view all customer interactions, monitor the performance of your business, and even respond to users in real time. You can track anything you want to track.
Link – http://snowplowanalytics.com/
This is an open-source analytics tool that anyone can use. You and only you can see the information. You can self-host it or you can use it in the cloud. You’re in full control of your tests and analytics.
Link – https://piwik.org/
– You can use this software to track anonymous website and mobile app users even before they identify themselves and then after too. If you really want to get a good understanding of your customers and their buying cycle, try this software.
Link – https://www.woopra.com/
9. HubSpot Analytics
– HubSpot offers an enormous amount for website owners and business owners in terms of analytics. The reports offer sales and marketing data in one spot for easier understanding.
Link – http://www.hubspot.com/products/analytics
Which software you choose to use depends on what your goals are. It also depends on your own understanding and expertise when those specific analytic tools when it comes to using the software. If you are not conversant with these analytic tools, you can easily hire a professional at fiverr.com or any of the outsourcing platforms, who is an expert in any of these software to carry out the analysis for you and give you he summarized report you can understand and implement in order to get the most out of analytics tools.