Marketing Campaign Definition
Marketing campaign is the planning and launching strategies of marketer, a corporate organization or a third-party marketing company to inform, remind or persuade a target audience through one or more media in order increase consumer awareness for a particular product or service, or a business or organization within a specified period.
Marketing Campaign Objectives
Marketing campaigns cannot be effective if they boring to the consumers, yet planning and launching a good marketing campaign can be quite an uphill task. Everyday there are thousands of marketing campaign examples reaching out to the consumers and therefore a huge competition for a message to be recognized among the huge number of messages.
It is therefore important that marketing campaign strategies should talk to the consumers, persuade and influence his or her mind. Strong, creative, confident and exciting are the key factors that a marketing campaign presentation should have, as that will captivate the customer's thinking and makes him or her to remember the campaign for a longer time.
The customer should feel convinced, empowered in such a way that be influences him or her into taking some action right away. For instance Nike's catch line is “Just do it”. It's a mind controlling phrase, that has such a great psychological impact on the minds of the people that they use that line even when talking about everything else, along with Nike products. It is obvious that by adding certain features, the marketing appeal can be multiplied.
Scientists agree to the fact that using visuals to make a person learn something is the best option than any other means and as one of the famous saying goes “a picture speaks a thousand words”. So the best bet is to add visuals to promote marketing. Visuals can be anything like pictures, animations, or graphics. See yourself what wonders it does by placing a picture of a representative and products on the company's website. This not only brings the customers close but also strengthens the relationship.
Different colors depict different types of emotions. Messages can be delivered to people suing colors and meaning can be added to it. Red and blue are colors liked by aggressive shoppers where as yellow color can catch good attention of the on lookers.
Green reflects health, money and nourishment, so it can be used in food advertisement. Black means strength and power that is why it has been used by Jaguar, on their website background and advertisement. Wealth and royalty means purple.
Colors used on business cards can also be used to attract the customers. But the colors should be carefully played with, too much can be distracting. A professional help can be sought when selecting colors for business cards, website font, website background, logo, etc., to send the right message. On websites, fonts can be added which change colors and graphics that move.
Marketing Campaign Plans
There are lots of options available when thinking of what technology to use. The good news is that most of the options are cheap and easy to use. Audios and videos can be added to your website to attract attention. Like when one visits the Pepsi homepage, they are greeted with energetic music, which attracts teenagers instantly. To make a more realistic approach, welcome message, introduction video, interviews, or how the goods are produced, can be added to the website. Hearing a voice can be very touching and a rapport can be immediately developed with the visitor. Like Adidas' website opens with a video which truly fits their punch line, Impossible is nothing.
Business cards should be outstanding and at its creative best. Professionally designed graphics can be added to a brochure type of card. Information about the company, contact information, quotations, and picture can be added on four sides of it. The fonts should be the same.
Trying to listing the benefits is not enough to make your marketing campaign ideas appealing to your target audience. Consumers want more, they want the benefits that can meet their needs. Like if some is thinking of buying an exercise equipment, don't just say that the machine has display, automatic incline, cooling device, CD player, programs, but also add that there is a program with audio instructions which encourages the person to do exercise, which is meant for people who need real motivation to get out of their couch and to start sweating out. So convey exactly why the customer should use the product, be more precise.
Steps To A Successful Marketing Campaign
- Define the Goals. The first step is to determine the goals for your campaign. …
- Set a Budget for your campaign
- Define Your Target Audience, demography
- Locate where the consumers you want to target in your campaign are
- Select the Medias that would give the best results for your campaign
- Check what your successful competition campaigns for an insight
- Develop Your Ad Content
- Make your campaign messages unique
- Measure the Results and tweak for better performance
- If Necessary: Compare with the Competition.
Uniqueness is also another important factor. The products and services should not only be made unique, but the marketing campaign should also be unique. These two steps would create a long lasting impression in the minds of the consumers. Once the confidence of consumers is gained, they will become part of the campaign program giving free advertisement to their families, friends and neighbors through the word to mouth.