Friday, November 24, 2017

Tool Talk: All about internet marketing tools

 

 

Who doesn’t want inexpensive internet marketing tools? In this day and age when advertising your business online is the way to go, it’s a must that you avail of internet marketing tools at the lowest cost possible. How can you avail of them? How can you make the most out of these low cost internet marketing tools?

These low cost internet marketing tools aim to better your website and promote them thoroughly. Read on to know more about them:

 

Essential Digital Marketing Tools

Software

There is software specializing in internet marketing. These programs are affordable internet marketing tools. They attract traffic, communicate your site to anyone online, harness and trim down your keywords, track your site visitors and create links to other sites. Of course, the phrase “low cost” emphasizes that you must not spend exorbitantly. Watch out for internet marketing tools that do nothing but suck your budget.

 

SEO Tools

Internet marketing is not complete without the standard SEO tools. Search engines remain as the major powerhouse in marketing so never leave this part out. Generate traffic through this effective low cost internet marketing tool!

 

All in One SEO Pack

all-in-one-SEO-pack

 

If you are using WordPress as your content management system (CMS), you should install either of the All in One SEO Pack plugin Yoast SEO for WordPress Plugin.

It is very important that your online marketing strategy should be based around search engine optimization (SEO). Either of these SEO tools will always help you to to always make good decisions regarding your content that appeal search engines would reward you for.

Some of the top features of the plugin include:

  • XML Sitemap support – submit your sitemap to Google and Bing and improve your SEO
  • Automatic Generation of META tags
  • Supports Google AMP (Accelerated Mobile Pages)
  • Supports Google Analytics
  • Advanced Canonical URLs
  • Redirects attachment pages to parent post
  • Automatically notifies search engines like Google and Bing about changes to your site
  • Has Built-in API so other plugins/themes can access and extend functionality
  • Support for SEO on Custom Post Types
  • ONLY free plugin to provide SEO Integration for e-Commerce sites, including WooCommerce
  • Nonce Security built into All in One SEO Pack
  • Automatically optimizes your titles for Google and other search engines
  • Avoids the typical duplicate content found on WordPress blogs
  • For beginners, you don’t even have to look at the options, it works out-of-the-box. Just install.
  • For advanced users, you can fine-tune everything to optimize your SEO
  • You can override any title and set any META description and any META keywords you want.
  • Compatibility with so many other plugins
  • Translated into 57 languages
  • PHP 7 100% Compatible
  • Automatically notifies major search engines, including Google and Bing, of any site changes.

Even though all of these features are exciting, it’s something else that has made it one of the most popular WordPress plugins of all time: its ease of use.

Here’s a screenshot, showing a small portion of the tool’s back end:

WordPress All in One SEO plugin tutorial

 

Yoast SEO plugin features and benefits

Meta & Link Elements

With the Yoast SEO plugin you can control which pages Google shows in its search results and which pages it doesn’t show.

 

XML Sitemaps functionality.

Once you check the box, it automatically creates XML sitemaps and notifies Google & Bing of the sitemaps’ existence. These XML sitemaps include the images in your posts & pages. These XML Sitemaps will even work on large sites, because of how they’re created, using one index sitemap that links to sub-sitemaps for each 1,000 posts

 

Search Engine Optimization

Guides you through some of the settings needed, for instance by reminding you to enable pretty permalinks. But it also goes beyond that, by automatically optimizing and inserting the meta tags and link elements.

 

Page Analysis Functionality

It checks, for instance, if you have images in your post and whether they have an alt tag containing the focus keyword for that post. It also checks whether your posts are long enough, whether you’ve written a meta description and if that meta description contains your focus keyword, if you’ve used any subheadings within your post, etc. etc.

The plugin also allows you to write meta titles and descriptions for all your category, tag and custom taxonomy archives, giving you the option to further optimize those pages.

 

RSS Optimization Functionality

Can automatically add a link to your RSS feed pointing back to your original article.

 

Built-In File Editor To Edit WordPress .Htaccess And Robots.Txt File.

You can edit your WordPress blog’s .htaccess and robots.txt file, giving you direct access to the two most powerful files, from an SEO perspective, in your WordPress install.

 

Social Integration

SEO and Social Media are heavily intertwined. That’s why this plugin also comes with a Facebook OpenGraph implementation and will soon also support Google+ sharing tags.

 

Multi-Site Compatibility   – Import & Export Functionality

With its Export functionality you can set up the plugin once and then export your settings. You can simply import them on all your other sites.

 

Website Packages

Take note of low cost internet marketing tools that do the following: hosting and designing your site, getting your domain, offering technical help, configure and upload your files, campaigning for your traffic. These are available in website packages that you can avail of anytime. Choose a package caters to your site’s needs.

 

Site Urls Submission For Fast Indexing

Google Webmasters Tools Submit Url

Google has provided a tool for websites owners, bloggers and SEO specialists to index their websites much faster than ever.

You can easily submit your site urls to Google for indexng through Google Webmasters Tools Submit URL tool.

google-webmasters-tools-submit-url-to-google

 

Bing Url Submit

You can equally submit your site urls to Bing for fast indexing through Bing – Submit your Site to Bing tool

 

MypageRank Ping Service

One of the free online Pinging Services that is highly effective and has more comprehensive list of search engines than just submitting through pingomatic is MypageRank Ping Service

Online Analytics

Google Analytics

google-analytics

 

Google Analytics is one of the most important tools that you should installing early in your business to help you analyze and take some important decision, in your online marketing strategy. The data you can collect and review from GA is extremely valuable.

For instance, you may find that some sets of keyword phrases are bringing you organic traffic and you are close to the top 10 in Google search.. You can then focus your attention to these keywords n your content marketing and search engine optimization in order to scale up your results

 

Just Google Webmasters Tools, this is one of the top free tools from Google. Google Analytics should be part of your digital marketing strategy.

This tool can make a very big it can actually have a big impact on your marketing strategy, if you know how to use it.

It only takes a couple of minutes to add the Analytics code to your website. Once this is done, you can easily track every action by every visitor on your website. You can even track the flow of your visitors.

 

Google Analytics Plugin by MonsterInsights

google-analytics

 

This powerful analytics platform is among the best on the Internet. It comes packed with thousands of metrics and can be used to track highly specific and relevant conversion goals. Connect it to your WordPress site with the Google Analytics by MonsterInsights plugin.

 

KISSmetrics

KISSmetrics

The tagline of this tool says it all:

Track, analyze and optimize your digital marketing performance. See what’s working and what’s not, across all campaigns, mobile and web.

You need to track and analyze every step you are making in your online business to identify what is actually working for you. With this information, you can easily focus on the tactics that are providing the best return on investment (ROI).

With KISSmetrics, you can easily see what’s working and what’s not, across all of your campaigns.

Although KISSmetrics isn’t a cheapest tool. As soon as you can afford it or similar tools you’ll want to use them to get better results in your business and growth.

 

Alexa

 

alexa-analytics

 

If you want to know how your website compares to others, this tool is one of the ideal tools for you.  Alexa provides deep analytical insights to compare your web site with your competitors. You can see what they are dong right and then optimize your website

 

Data Submitters

This is a money-saving internet marketing tool that works like magic. Have a data submitter of your own and amass tremendously huge hits!

Hootsuite

Hootsuite

 

Hootsuite allows you to schedule social media posts in advance, thus saving you loads of time.

Hootsuite has many features that would help you launch your business.

  • You can make use of pre-written responses.
  • You can identify influencers for your marketing team and leads for your sales team.
  • You don’t need to visit ever platform you sign up with. You can reply to comments and mentions through the dashboard.

Hootsuite will save you of stress and so much time in your Social media marketing. With the tool, you can schedule and manage your social media profiles on not less than 30 social media platforms from a central dashboard. Hootsuite  can operate like the social media marketing manager for your business.

 

Email Marketing Tools

Mailing lists

Notice that when you visit the Bulk Mail folder of your email, you read nothing but website promotions. That’s email marketing? It boosts your business like no other. Don’t worry about spamming. There’s such a thing as “safe lists” that make your mails spam-free. This is so easy to obtain. Look for mailing lists for sale and let the fun of emailing begin.

 

MailChimp

mailchimp

 

MailChimp has both free and paid services There are a lot of useful features in the free version that can help your business. One of them is the Subject Line Researcher feature.

 

E-books

Integrate an e-book in your site for people to download. At such a cheap price, you keep people clamoring for more and visiting your site in the process. That’s one affordable internet marketing tool for you.

 

Here’s a reminder: when you see the low cost internet marketing tool banners online, never get persuaded easily. Study the package deals; analyze the contents and benefits before deciding if you want one.

 

Read More: 

Internet Learning Tools For Entrepreneurs and Home Business Owners 

 

 

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Top internet marketing tools That Are Essential To Your Online Business
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