Without any doubt, internet is becoming more and more available and important to every business. It can increase the reach of businesses to the right market within a very short time, with less spending and efforts, the more and more people use it to stay connected to their customers. These are a few of the reasons internet marketing has become a must for any business that wants to be effective and successful n the present dispensation.
Cost of Advertising
There are so many advantages the old method of offline marketing can’t compete with internet marketing. Some of these advantages are the easy of reaching out to millions of right prospects within any market within a very short time. Reaching your target audience online is much cheaper than reaching them through print, outdoor, radio or any other offline method.
Even TV that might look cheap in terms of cost per GRP cannot compare to the low price of online marketing as TV advertising for any business requires big amounts of money to achieve enough visibility to the targeted audience.
Online promotional materials are much cheaper than any other method. Pay per click, solo ads, online classified ads, email marketing, newsletter are much cheaper, a lot more easier to use and much faster to get delivered to the targeted audience or traffic.
If you publish an electronic any information online for distribution, you pay the same price whether it gets just only one hundred views or downloads or 1,000,000 views or downloads.
Whereas, in the case of print media, the costs of distribution increases with every increase of exposure. Paper is expensive and bulky; distribution by any means is equally expensive.
Therefore taking your business online will allow your business to make significant savings reducing your marketing budgets drastically.
Search Engine Marketing
Online advertising is flexible and can really help when one is just starting a business. Y can set up a pay per click campaign on Google,or Yahoo or Bing and choose how much to bid and what keywords to use. You can determine your daily budget even before you start the campaign. This allows you to set to your maximum affordable limit for any period of time. You can customize all parameters and those adjustments become effective the as soon as you save them into the search engine system.
You can set you campaign to take care of demographic audience or traffic if you want to. Assuming you are a lawyer in New Jersey, you can target only customers from New Jersey. Since your business is local, you can decide to have your ads displayed only to the local targeted traffic.
Online marketing has this social component that helps a lot. People like to share anything they feel adds some value, which include valuable information, tutorials, training, news or any cool stuff with their friends on any social media, Google plus, Facebook, Twitter, Pinterest and other social networking websites.
If your offer is attractive enough to them, they might serve as unsolicited and marketing agents for you by words of mouth or through the social media, promoting your products or services to their acquaintances and friends without you lifting a finger.
The power of social media can never be over emphasized. When your social marketing is done well, advertising the result can skyrocket your sales and boost your popularity to huge levels within a short period.
With Facebook marketing you have the opportunity of limiting your ads to a highly targeted segment of your market or niche. You can target, for instance, only work from home moms, 25-45, married, interested in make money online. Facebook makes it possible for businesses to setup their campaigns in such a way that ads are shown only to people belonging to the selected target group. This increases your click thorough rates as well as conversion.
Video Marketing Can Build Trust:
Video Marketing Can Boost Conversions and Sales:
Videos marketing can make you some serious money when properly done. Adding a product video on your landing page can increase conversions by up to 80%.
Treepodia team has also confirmed that video works well regardless of the category in which it is deployed.
Ease of Global Marketing
Another advantage of Internet marketing is the ease of reaching out to the international market. You can stay in your pajamas in your room in your deck in New York and reach out within a few minutes to customers from in Britain or Australia or anywhere in the world you may want to.
Although the entry barrier in online marketing is very low, internet marketing learning curve can be quite daunting and intimidating at first especially without a mentor at the on start. There is another problem of the possibility of information overload which can cause a lot of distraction when one is just start out.
You may need mentoring to fast track your success. Otherwise, you may go through a series of trials and errors before you learn the tricks of the trade and take off properly.
On the other hand, if you don’t have the time to learn the ropes yourself, you can hire an internet marketing consultant, or outsource some areas of your business, to put your business online and handle for you, things that may take much of your time or may look intimidating to you.