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by: Allyn Cutts
Copyright 2005 Cutts Group, llc
Some of the most effective things in life are the simplest.
Marketers spend a lot of time trying to understand the psyche of
consumers, discover ways to predict economic trends and a million
other aspects of business that can determine success. Hey, it pays
to remember that some things are just basic, common sense and as
easy as pie. Let's look at some tactics that just might be the key
to the success you've been pining for.
1. Keep An Eye On Your Best Customers
Yeah, wouldn't be great if all of your customers were just like
them? ...easy to please, loyal, and ready to tell a friend about
your wonderful service. Just maybe you can develop more customer
just like them!
Think about it... what makes them so great? What are the traits they
have in common? Direct your marketing campaign to people who are
just like them. Focus on their niche! You'll net new consumers and
higher profits for your efforts.
2. Hurry It Up!
What's the hurry? Todays customers are busily running helter skelter
from work to day care to home to an event back home... They're
rushing through life, but trying to save a buck as they go. How much
do you think they would appreciate the ability to do both in your
shop?
Revise your advertising campaign to stress the time they'll save and
the money they'll keep in their pockets while enjoying all of the
wonderful benefits your products have to offer. Chip in a few
specials where they can save even more moeny (with a deadline, of
course). Deliver! Immediately! Let them save money and time... and
hey, watch your sales explode!
3. Make it Easy to Buy
Convenience it the key to attracting buyers in today's fast paced
society. What will be the fastest and easiest for them... credit
card, phone, fax, Internet, or cold hard cash? They say there are
different strokes for different folks... your customers don't all
use the same methods to buy. It just makes sense that if the method
they prefer is available, they'll be more likely to take advantage
of it.
Simplicy... ah, it makes life so much easier. Yeah, your harried
customers are busy and tired. They don’t want to mess around. Most
of the time, they just want to make the purchase and head home.
Convenience stores testify to the fact that quick and easy often
overrides a better price!
4. Follow Up
Following up with a customer who didn’t buy can be the determining
factor between and “almost sale” and a satisfied, loyal customer.
Simply contact them afterwards and let them know the product is
still available or offer them further information they may find
valuable.
One of my favorite catalog companies always closes out the sale with
a special buy that is available only at the time of purchase. I'm
not an impulsive shopper by any stretch of the imagination, but it
stops me in my tracks every time. I know it's a one-time shot, and I
really consider whether I want or need it before I hang up the
phone.
Expoding your current sales volume and profit margin may not be as
difficult as you've been making it! Give these 4 tips a shot, and
see what happens!
About the author:
Who is Allyn Cutts, and why should you care? Allyn has spent over 24
years helping businesses like yours find new customers and increase
sales to current customers. Allyn is a marketing and sales fanatic,
providing measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally with
clients to design and deliver off-line and on-line direct marketing
strategies that focus on metrics and measurable results. You can
learn more about Allyn Cutts at http://www.AllynCutts.comand you can
call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and
Thursdays.
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