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by: Keith Baxter
Credit cards are used as forms of payments now more than ever. There
are also more online businesses and most of these businesses accept
credit card payments. Therefore, protecting your online business
from credit card fraud is vital. For businesses that are offline,
the challenges of accepting credit cards as payment can be the same.
Fraud is such an ugly word and we want to avoid it at all costs.
Thankfully, there are steps you can take, whether your business is
online or offline, that will help to eliminate your risk of being a
victim.
Steps For Online Business Owners
Although most consumers think being a victim of credit card fraud,
particularly when purchasing a product online, it is actually much
more likely that the merchant will be the victim rather than the
consumer. Here are some tips to help you avoid this.
First, always verify that the address the consumer has given you is
correct. Your merchant account probably offers an Address
Verification System that will verify that the address you have been
given matches the billing address of the cardholder.
If you're shipping a product to a consumer, make sure the shipping
address matches the billing address. If it does not, you probably
should investigate the transaction.
Be leery of unusual orders. Since a thief would have no idea of the
consumers purchasing history with you, if something gets ordered
that is completely out of the ordinary check it out. Phone the
customer if you can. Even if it's legitimate, they should be
grateful that you called.
Take as much information from the buyer as you can when they are
filling out the order form. In addition to their name, address, and
telephone number, ask for the name of the bank that the card is
issued from as well as the 3 or 4 security digits that all cards
have now.
State on your web site that you have anti fraud devices in place and
operating at all times. This will give the thief pause before
entering your web page.
Steps For Offline Business Owners
Since you are actually going to see the person that is trying to use
the credit card, your chances of being a victim of fraud are
diminished, but problems can still happen. Here are some tips to
help protect you and your business from credit card fraud.
Never take a credit card without getting identification. Check the
name and signature to see if they match. This will not offend most
customers who are on the up and up. Most will even be grateful.
Check the credit card for forgery by knowing what characteristics
are found on legitimate cards. Many cards now contain a hologram
that changes color in the light. Check the signature panel to make
sure the signature cannot be erased. If it can, it's fake. Look for
the magnetic strip and make sure it is intact.
You should also use the Address Verification Service. This will help
you as well.
About the author:
Keith Baxter made it his mission after college to educate as many
people as possible to the advantages and disadvantages of credit
through a widespread re-education initiative. You can find out more
about Keith and what he's up to at
http://www.credit-card-debt-consolidation.net
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