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by: Willie Crawford
Some owners of content sites are earning four and even five-figure
incomes per month selling "nothing." They're doing this by selling
their targeted traffic to other websites through Google's AdSense
program.
If you're not familiar with (r)AdSense, it's where (r)Google pays
website owners ("publishers") to run ads on their sites. Google
accepts paid ads from advertisers, and then shares this revenue with
the publishers who allow these ads to be displayed on their sites.
They pay based upon clicks generated from the publishers' sites.
Many publishers have discovered that running Google AdSense ads is
more lucrative, and less trouble, than marketing their own products
or services. So an entire industry has sprang up around monetizing
websites using AdSense and other pay-per-click programs.
The "industry" is mature enough that seminars are even held that
teach how to best monetize your content sites. I'll be attending a
seminar, in New Orleans, Louisiana, on September 9th - 11th, 2005,
that has this very focus. You can read more about it at:
http://WillieCrawford.com/new-orleans-seminar.html
Since MOST people I've communicated with aren't earning four or
five-figure incomes per month, let's examine how you increase your
chances of earning these amounts.
First of all, your website has to be on a topic (a niche) where
people are spending lots of money. There are niches where
advertisers often spend $40 - $50 per click... just to get visitors
to their websites. Obviously, these visitors buy "things" on these
websites that make it worthwhile to pay that much for the traffic.
In case you're wondering what keywords any "sane" marketer would
spend $50 on a single click for, read on...
Certain visitors to websites, that later convert to customers, could
literally be worth thousands, even millions, to marketers. These
marketers know the lifetime value of their visitors, and have the
conversion rates calculated! Markets where customers can be this
lucrative include legal/lawsuits, medical, higher education, real
estate, new and used vehicles, investments, travel, and products
offering residual income. There are many others.
I actually have a list of over 9000 keywords that I consult when
building a new site, or optimizing an existing site. Doesn't it
makes perfect sense to create sites that attract visitors with a
high value-per-visitor?
You can grab a copy of my list along with a few personal notes on
how to monetize these high-value keywords at:
http://9000TopPayingKeywords.com
The keywords on the list above range from 93 cents to $108 per
click. There ARE higher priced keywords but you probably don't want
to focus on them since the competition can be incredibly cutthroat.
There are niches where your competitors will actually sabotage your
efforts. Money does that to some people :-)
It makes economic sense to build a site around topics where people
are actually spending money already.
It makes sense to target a market where people have money to spend -
and they expect to spend it on products similar to yours. In that
sense, you can even set up site designed to generate traffic for
governmental agencies, foundations, charities, etc. It's all about
getting in front of the traffic and then re-directing that traffic
to those willing to pay for it.
When setting up content sites, it's important that you not violate
the terms-of-service at the pay-per-click management firm that you
plan on using. For example, Google actually tells you that you
should not build sites just for their AdSense program. Yet, they
need sites to display their customers' ads in order for their
program to work.
It's a delicate balancing act. Google wants to deliver relevant
clicks to their customers. They know that traffic coming from
"junky" or "spammy" sites may not convert as well for their
customers. This would lower their customers ROI, and lead to many
unhappy customers. This would drive Google's customers to their
ever-growing competitors.
Google wants webmasters that have quality, targeted traffic to run
AdSense Ads. When you set up a free blog on Google's Blogger.com
they even have the AdSense invitation "programmed" into the signup
process.
So how DO you win the Google AdSense War and get your share of that
multi-billion dollar advertisers' revenue stream? You build
high-quality content sites that focus on niches where people are
spending money. It's as simple as that. You let those already doing
it teach you what works best - it's a easy as that!
About the author:
Willie Crawford has taught PROVEN Internet marketing
techniques to thousands of successful Internet
entrepreneurs since late-1996. Grab a free copy of
his comprehensive, 20-Lesson Internet Marketing
Success Course now at: http://WillieCrawford.com
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