by: Diane Nassy

Why, on your web pages of course. Ok, just kidding. The real
question should be: “Is there really any truth to the rumors that
where you place those Google AdSense ads can actually improve
response?” According to my best information, the answer to that
question is: Yes.

Google’s own AdSense experts say that that there is a direct
correlation between the placement of the AdSense ads and the
resulting clickthrough.

When ads are placed in “content zones”, rather than in “advertising
zones”, response rates on Google AdWords goes up. There are also
indications showing that ads appearing on the right side of the page
get clicked more than ads appearing on the left side.

Advertising analysts with degrees in human behavior and psychology
have spent thousands of man-years (people-years?) studying how
people read printed and Internet content and what it takes to get
them to respond to ads. While some of these studies are proprietary,
or are only available to anyone with $10,000 or more to spend on a
copy, other studies have been made public and can be read by anyone
who is interested.

Google themselves has released some relevant information which is
focused directly on increasing your Google AdSense response. You can
read their findings here
(https://www.google.com/support/adsense/bin/static.py?page=tips.html).


Of course, all of the studies in the world aren’t worth a hill of
beans if the findings don’t work on your web site. That’s why it is
important to test, test and test again. Experiment with your Google
AdSense placement and track the results over a period of time.
Google provides response tracking tools in your AdSense control
panel. Learn how to use them. As you begin to see what may be only
subtle differences in response, you’ll be able to determine what
works best for your particular site. But don’t get complacent.
What’s working for you now might not work next month if you change
your site design or content.

One of the most important factors in determining placement of your
ads is the type of content that your site delivers. If you are
primarily an e-commerce site, and you have a lot of pictures and ad
copy for your own products competing for attention against AdSense
ads, then it is going to be a particularly tough challenge getting
any kind of decent Google AdSense clickthrough. It is situations
like this that require very thorough testing and a lot of trial and
error.

Blogs seem to have a lot of success generating high response rates
to Google AdSense listings. Perhaps it’s because blog readers
realize that ad revenue is the only way that their favorite
blogmaster can keep the lights on, so the readers think of clicking
on ads as a way to make a donation.

Regardless of what the experts say, your best bet is to tailor your
Google AdSense ad placement to what your own experience shows works
best for you. In the end, you’re the only expert who matters.

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit
http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com