by: Diane Nassy

No matter how hard you work to optimize your page, there are going
to be times when Google just can’t figure out which AdSense ad to
deliver, so it defaults to delivering a PSA (Public Service Ad)
instead.

Now I don’t have any problem with charities, but I give to the ones
that I choose to give to. Since I don’t have a non-profit license of
my own, the goal of my web site is to make money and I depend on
Google AdSense revenues to help pay my bills. Someday I want it to
fund my retirement as well, so I can’t afford to have non-revenue
PSAs showing up on my site.

The good news is the Google understands the human’s basic greedy
nature, so it provides us with an alternative to donating our
precious web real estate to charitable organizations. That
alternative is known as AdSense Alternate Ads.

As strange as it seems, this feature allows you to let Google
competitors into your site. Don’t worry, Google is allowing it with
their eyes wide open. They even tell you how to set up the alternate
ad code to work on your site and they let you do it right in your
AdSense control panel.

Once you add the code to your site, Google will pull ads from
whatever service you defined rather than serve a PSA. Google will do
that even if those ads are coming from Yahoo, or Overture, or your
grandmother’s attic.

This goes a long way towards ensuring that you never lose an
opportunity to monetize a visitor’s time spent on your site. How
nice it is of Google to gives us that opportunity.

Who do you choose?

Ah, now that’s the big question. Most people head straight for
Overture or Yahoo, but there are other fish in the sea worth
considering. In fact, some of these fish make their living almost
solely by serving replacement ads for PSAs. Run this search
(http://www.google.com/search?client=firefox-a&rls=org.mozilla:en-US:official_s&hl=en&q=google+psa+alternatives&btnG=Google+Search)
on Google and you’ll have plenty of options to choose from.

Why bother?

Sometimes Google doesn’t have any ads in its inventory to match your
site’s keywords. Sometimes Google gets confused and can’t figure out
which ads to deliver, so it grabs a PSA ad.

Google also has a not-so-readily-available list of what it calls
“stop words”. When the Google AdSense spiders detect these words on
your page they automatically trigger PSAs. Some of the more commonly
known words include severe profanity (think: George Carlin’s 7 Words
You Can’t Say on T.V), as well as other words which may very be
quite legitimate for your site such as pharmaceutical, drugs, death,
dying, abortion, and the list goes on and on. At least we THINK that
it goes on and on but no one really knows for sure outside of a
trusted few Google staffers.

But no matter what the reason, you don’t want non-revenue ads
running on your site. There’s no excuse when Google makes it so easy
to keep the revenue flowing.

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit
http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com