by: Mal Keenan
Copyright 2005 Mal Keenan

Google AdSense is undoubtedly the most popular Pay Per Click (PPC)
program in the industry today. By enrolling your site under the said
program, AdSense will display a series of ads on your pages. You
stand to earn every time a visitor of your clicks on these ads.

They don’t have to buy anything, mind you. They just have to click
on the ads and nothing more. These ads are by no means random. They
are contextually relevant, meaning, they are assigned based on their
relevancy to the subject of your site.

Could a blog substitute for regular sites when it comes to making
money through AdSense? Yes people, blogs can also be provide an
additional income stream through AdSense! In some aspects, a blog is
a more efficient tool for this purpose.

There are people online today making six figures per month from
Adsense alone. Unbelievable but true!

There are three determinative factors for the success of a site
enrolled under the AdSense program.

1. The Cost Per Click (CPC) that is carried by the ads assigned to
your site.

2. The number of page impressions, or simply put, the amount of
traffic that passes through your site. If you garner a lot of page
impressions, you have a better chance of acquiring a lot of clicks.

3. The Click Through Rate (CTR), which is the number of clicks your
ads get per the number of visitors that visit your pages. The higher
your CTR, the more you stand to earn.

CPCs are a given. If you’re dead set on a subject for your blog,
then you will just be attracting a certain group of ads. But if you
wish to make a blog for the primary goal of making money online,
then you have to choose the right keywords before everything else.

Basically, your blog will be assigned certain ads based on the
keywords prevalent in its entries. There are some keywords that will
attract ads that pay high, and there are those that will attract ads
that pay low. The trick is in finding the high paying keywords
around which you will create your blog.

Here are some tips that will help you find those keywords with
relative ease:

* Create an account at www.adwords.google.com . Adwords, of course,
is the advertising partner of AdSense. When you become a member, you
could take a peek at how much the going rates are for certain
keywords.

* Visit www.adsensearena.com . This is one of the very few sites
that give information about high paying keywords for free. It would
rather be kept a secret by those who discovered it, so keep it
quiet;-).


The number of your page impressions really depends on the traffic
that you can generate for your blog. Blogs would have an easier time
with this because, as we’ve previously discussed in past lessons,
search engines love them. But of course, this is not set in stone.
If your competitors, for example, are also using the blogging
strategy, then you’re all in equal footing.

To get the edge, do try David Pankhurst’s special report on How To
Conquer Your Niche With Wordpress. David will share some absolutely
mind blowing techniques that will tremendously boost your blog’s
page rank through a simple manipulation of the Wordpress software.
Check out his report at http://www.malkeenan.com/top10tricks.

Increasing your CTR is an entire subfield in itself! There are a
plethora of strategies dedicated for this purpose. We have discussed
some of these tactics in my newsletter, as well as my own blog at
http://www.malkeenan.com/blog . These include the choice of ad
design, the placement of the ads, and the colors to be used, among
other things. I’m telling you, increasing your CTR has become a
science of sorts in recent months!

In the next article, I will discuss some really advanced strategies
that will blow you away.


About the author:
Get Your Hands on My FREE and Exclusive 7 Day Blogging Report by
Sending and Blank Email to mailto:freeblogreport@getresponse.com In
this Report I Reveal All The Secrets for Creating and Running A
Successful Online Blog, Including Blogging to Niche Markets.