by: Mal Keenan
Copyright 2005 Mal Keenan

In the previous article, we discussed how blogs can help you
generate traffic for your main website. But what if you don’t have
another site? Or what if you want your blog to be your main website,
the exclusive carrier of your moneymaking ventures?

This can be achieved, of course. Such is the versatility of web
logs.

Standalone blogs are best utilized for online businessmen or women
who have decided to pursue what many people call as nicheing. Yes,
the word is ungrammatical, but it is a term that many Internet
marketers have come to embrace with fondness. Nicheing involves the
creation of many sites that cater to particular niches. Niches, of
course, are very specialized markets, most of which are so obscure
that they do not garner the attention of businesses, hence creating
high demands with low supplies. The purpose of nicheing is to find
these markets and provide for their needs. These enterprising
businessmen would earn through the following ways:

* Creating and eventually selling products that aim to serve the
said niches.

* Selling existing products that the said niches need.

* Providing for information that the members of the said niches can
access for free, and enrolling the site that contains the
information in a Pay Per Click (PPC) program like Google AdSense.

Regardless of what path the online entrepreneur decides to take, he
should first create a site that serves as the repository of his
commercial methods. Niches can be very rewarding. Since there is but
a few competitions in the field, your search engine placement is
sure to be higher than usual. Traffic should also be at a
sustainable level since the members of a niche have nothing else to
visit. This will mean a greater possibility for more sales, if
you’re selling a product, or a higher Click Through Rate (CTR) if
you’re enrolled in a PPC program.

Now, making a site can be quite cumbersome. You have to deal with
the aspects of web design, graphic creation, and content writing
among other concerns. What more when you have to create numerous
sites for numerous niches?

Thankfully, blogs will make things a whole lot easier for you. Every
online marketer who has attained success with niche marketing can
attribute this to their proper exploitation of blogs. Whereas it
would take you a couple of weeks to come up with 10 websites, it
would only take you a couple of hours to come up with 10 blog sites.
The sheer convenience and ease of web logs have made nicheing a very
potent business model.

Blogs can very much substitute for a regular website. As we have
previously discussed, high quality content is, ultimately, what will
drive traffic to your site, and this kind of content can easily be
carried through a blog. Also, you don’t have to change the entire
page whenever you want to update your content, as you would with a
regular website. With blogs, all you have to do is to write your
update in a designated box and press the publish button. Of course,
different blogging software have various features, but none comes
more loaded than Wordpress (www.wordpress.com).

Blogging is the way to go if you want to create, and maintain,
several niche sites. And Wordpress is the weapon of choice for most
Internet marketers. To fully realize the potentials of the medium,
therefore, you should be able to exploit all the features that
Wordpress does offer. Again, David Pankhurst’s excellent report on
powerful Wordpress secrets (http://www.malkeenan.com/top10tricks)
will help you excel in this area.

Look out for the next article, where we’re going to discuss how you
could efficiently integrate the Google AdSense program into your
blog, and make it a passive income generating machine.


About the author:
Get Your Hands on My FREE and Exclusive 7 Day Blogging Report by
Sending and Blank Email to mailto:freeblogreport@getresponse.com In
this Report I Reveal All The Secrets for Creating and Running A
Successful Online Blog, Including Blogging to Niche Markets.