by: Steve Cash
Copyright 2005 Private Mail Services

How to save money on the Adwords network

Over the years I have had many accounts with Adwords, spending a
small fortune with the Adwords service. So naturally I have picked
up many cost saving tricks. I am aware that most people feel Adwords
costs too much and delivers little results, this is completely
untrue. Adwords is a service that is here to help us, so I have
written this article to help web developers make the most out of the
service.

1) Set your currency,
First and foremost, select the currency of which you locally trade
in. You may think its wise to start your Adwords account in USD, but
if you do not live in the USA you may get a shock when you find how
much you have been charged.

2) Use negative keywords,
You are using the Adwords service to generate website traffic, so
obviously you want the right traffic to generate revenue. Start by
using negative keywords for people whom you do not want to click on
your advert, the best place to start is the keyword “free”. As I
doubt you want to waste money on traffic that will not generate
revenue.

3) Make a strict daily budget
Make sure you have set out a daily budget, Adwords generally advise
a way out of proportion budget. After all most new Adwords customers
have no idea how effective the advertising will be. Do not start off
with a bang, your pocket will feel it.

Just as important as the budget, be careful with the CPC rate. I
advise you to start with a low number, each click soon adds up very
quickly. I actually found that by lowering my CPC rate by 50% I
doubled my visitor count…

4) Check those clicks!
One of the most talked about problem with Adwords is, click fraud.
There are two main types of click fraud: the first is when any one
starts clicking away at your advertisements trying to waste your
money. It is very hard to stop this kind of fraud, if you are a
victim stop your ads and file a report to Google ASAP.

The second main issue is now that google allows Web Developers to
earn money off their websites by placing ads (Adsense) .some Web
Developers try to cheat the system by clicking on their ads as much
as possible. The best way to stop this kind of fraud is check your
page log, Adwords allow you to block out websites that you do
not want your advert to be placed on.

Adwords does not have many protections against Click fraud, although
they do disable Adsense accounts who cheat. Google are very hesitant
to refund the victims, if at all. Reports tell many organisations
are actually suing Google to get their money back, so be careful.

In this article I have illustrated some of the most beneficial ways
to save money when advertising with Adwords. My main advice to you
is, do not go crazy with your spending. You may not see the results
you are after, it does take a while to get to know Adwords. I have
had many successful ad campaigns using the Adwords network. However
I do advise to look around, with the ever growing popularity of MSN
search you may actually find it much more affordable.


About the author:
Steve is the owner and operator for Private Mail Services.
http://www.private-services.com We endeavour to keep your personal
life totally safe and private. http://www.private-services.com