by: Diane Nassy

As an AdSense sponsoring web site, your goal is to have contextually
relevant ads displayed whenever a visitor comes to your site. That’s
the goal, and it sounds simple enough, but sometimes it seems that
Google is bent on not cooperating with you in the least.

If there are times when your web site is displaying apparently
random ads which have no relevance to your site at all or worse,
it’s displaying non-revenue Public Service Ads (PSA), then that’s a
sign that you need to work harder to help Google make up its mind.

Google uses a pretty effective set of Artificial Intelligence (AI)
tools to sniff the content on your site so it can serve up the most
relevant ads out of its extensive inventory. However, since no
humans are involved in this process, it’s actually pretty easy to
lead the poor spider down the wrong path.

It’s not enough to simply depend upon your site’s keywords to pull
the right ads from Google; you have to pay attention to the context
in which the key words are used as well or you could get some
surprises.

For example, suppose that you have some text on your page that reads
“I love Guns ‘N Roses”. There is a good chance that you will either
end up with PSAs, because “Guns” is a known Google “stop” word that
triggers PSAs, or ads from 1-800-Flowers thanks to the key word
“Roses”. But if you modify your content slightly to have it read
something like “I love the heavy metal and hard rock bands like Guns
‘N Roses”, then you should start pulling ads that match your site’s
theme.

The words “heavy metal” and “hard rock” are called supporting
keywords. Their job is to help define the context that the actual
key word is being used in.

When the Google spiders are fed both supporting and actual key words
they are better able to make the right decisions on your behalf.

The position of your key words also plays a part in pulling the
right ads. Words that are closer to the top of the page have more
“weight” than those that appear farther down. Tags are also
important. H1 and H 2 tags have a higher precedence over P tags, and
B tags are significant as well.

The key to getting the right ads to appear on your site is to
fine-tune the supporting key words and tweak your tags until you are
seeing what you want to see.

Once you reach that goal, you can read our article on Smart Ways to
Attract Higher Paying AdSense Ads, and Tips for Maximizing Your
Google AdSense Revenues for even better results.

Sometimes it seems that the Google spider is doing all it can to not
get along with you. The next time you have that thought, stop to
consider the possibility that the Google spider is having the same
thoughts about you!

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit
http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com