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Google to Compete with PayPal?

by: Ross MacIver
PayPal is secure in its domination over the electronic payment
industry, at least for now.

Following reports that Google planned to launch a new Internet
payment service (nicknamed Google Wallet), Eric Schmidt, CEO of
Google, denied that Google would be directly competing with PayPal.
He did, however, acknowledge that Google has plans for some type of
electronic payment service.

Without revealing any details, Schmidt emphasized that the Google
payment service will not offer the same sort of “person to person,
store-valued payments system” as PayPal provides.

The Internet commerce industry was rampant with rumours of the new
Google service following an e-commerce conference hosted by
securities firm Piper Jaffray. Speculation that Google Wallet would
encroach on PayPal territory was reinforced by the appearance of a
June 20th article in the Wall Street Journal which stated that
Google was planning an online payment service to compete with
PayPal.

PayPal is a unit of eBay and generates almost 25% of total eBay
revenue. It is used by consumers for making a wide variety of
Internet purchases. It allows purchasers to use their credit cards
without divulging their credit card numbers to merchants. PayPal
takes a percentage of each transaction and had revenues of $233.1
million in the first quarter of this year.

Most of Google’s revenue comes from online advertising and this
expansion into online payments was seen by many in the industry as
yet another example of the rivalry between the two companies.

Google is a giant in Internet commerce with revenues of $3.2 billion
last year. A payment service that competed directly with PayPal
would be a serious blow to both PayPal and eBay.

Google maintained silence about the rumours until Schmidt’s comments
last Tuesday. Without elaborating, he stated that Google’s payment
service would be an extension of its existing advertising programs.



About the author:
Copyright 2005 by Ross MacIver

This article may be redistributed freely on the Internet or in
ezines as long as the resource box and hyperlinks remain intact.

Ross MacIver is the director of Best Online Content. We provide
quality content for your web site and offer a full range of design
and SEO services.


 

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