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by: Dan Farrell
Copyright 2005 MHG Consulting
So you want to increase your Adsense income? Log into your Adsense
account, and look at your last month's stats. There are three key
areas that contribute to your earnings: Impressions, Clickthroughs
and Effective CPM. Improving your stats in any, or preferably, all
of these three key areas will increase your Adsense earnings.
Impressions
Impressions are the number of times your webpages with Adsense ads
have been viewed. You can increase Impressions by increasing traffic
(preferably targeted traffic) to your webpages. Some of the best
ways to increase targeted traffic to your webpages include:
-create more webpages, with relevant, focused content
-create more links to your webpages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept
relevant
reciprocal links
-write relevant articles, with your site information in the
'resource box' at the end of each article, and submit them to
article directories
-advertise with pay per click search engines like Google's Adwords.
www.Miva.com (formerly www.FindWhat.com, www.YahooMarketing.com
(formerly Overture) and 100's of others. When of the best places for
pay per click info is www.payperclicksearchengines.com with a
descriptive list of 659 search engines.
Clickthroughs
Clickthroughs are the percentage of viewers who click on your
Adsense ads. You can increase Clickthroughs by increasing the
relevance of Adsense ads on your site, and by tweaking the format
and placing of your ads.
Although you can't dictate which Adsense ads show on your site, you
can
influence the relevance of the ads by maintaining a tightly focused
website. If every page on your site focuses tightly on the site
topic, its more likely that the Adsense ads will too. For example,
if every page of your site is about fishing, and the word 'fishing'
appears several times on every page, its likely that your Adsense
ads will relate to fishing.
The best way to tweak your ad format and placement is to invest in
an Adsense Tracker, and test, test, test! People who have done this
tend to suggest that the best format is the large rectangle, with
background and border the same color as the page behind it, so that
the ad blends into the page. The best placement is towards the
center or top left of the first screen of the page. Try these
suggestions first, and then track and test, to be sure of what works
best for your pages.
Effective CPM
Effective CPM is a measure of your average earnings, per thousand
clicks. You can increase your Effective CPM by selecting topics that
attract high bids from Adsense advertisers, and building pages and
whole websites on higher paying topics.
Although Google doesn't release information on Adsense bids, you can
get a good idea of the top paying topics by looking at information
on Adwords bids, or, for that matter, bids on pay-per-click search
engines like Overture. There are a number of keyword research tools
available, both free and paid, that can help you find high paying
topics.
The Formula
So now you have the basics of increasing your Adsense income. Its a
deceptively simple formula:
-Build pages and websites on high paying topics for the best
Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense
webpages for maximum impressions.
About the author:
For a step by step detailed approach to creating 'residual income'
with Adsense, go to: http://www.ad-alyzer.com/727/autoincomesecrets
Youcan also subscribe for free to an e-course, "Hands Off Passive
Income" and get 2 special bonuses.
http://www.ad-alyzer.com/727/ezwebbiz
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