by: Mal Keenan
Copyright 2005 Mal Keenan

Who cares, as long as they visit your site, right?

Wrong!

It is a fact that traffic, or the number of people who visit your
site, could make or break an online business. After all, we cannot
sell our products if no one would get to know about them. The
problem is, most webmasters would rather concentrate on generating
more traffic by dabbling in countless marketing strategies instead
of honing a particular one to perfection. The former is susceptible
to new risks, while the latter eliminates old problems for improved
performance. Clearly, tweaking your site is the way to go. And you
could do this efficiently with the aid of visitor tracking.

Visitor tracking has long been hailed as a science, and for good
reasons! The accurate findings that visitor tracking can provide is
the key to creating a site that is both friendly to everyone who
would grace its pages, and enticing to everyone so that they may try
its features.

How is visitor tracking capable of all these, you might ask.
Consider the powerful deeds that visitor tracking is capable of:

* With visitor tracking, you would be able to know where your
visitors are coming from. With this knowledge, you could make
corresponding adjustments to your marketing campaign. Know what area
to target, what kind of people to focus your attention on, and how
to win their interest so that they would come to your site.

* With visitor tracking, you would also be able to know the sites
your visitors would go to after lingering in yours. You would be
able to ascertain an aspect that has eluded even the best
socio-oriented marketers in the world: consumer behavior. Visitor
tracking would allow you to determine a pattern based on the conduct
of online users, and you could make this work to your advantage.

* With visitor tracking, you would know how much time your visitors
spend in your site. If their visits last for mere seconds, then such
is a telltale sign that something is wrong with your pages, and
adjustments need to be made to sustain their interest and make them
stay longer.

* With visitor tracking, you’d know which links work best. This is
awesome for two reasons:

A. You’ll be able to find out which of your links are producing the
best results, and you could pattern subsequent campaigns based on
that method; and

B. You’ll be able to increase your Google AdSense revenue by knowing
which ad links are actually being clicked and which ones are just
collecting dust.

* With visitor tracking, you would be able to know how your visitors
go about in every visit to your site. Which pages do they open
first? Where do they go next? Where do they stay longer? This is an
invaluable knowledge as it would help you tweak your site to lead
your visitors where you want them to go, instead of relying on where
they would rather proceed.

It has been said that success can only be attained and sustained by
constantly improving ourselves to meet every challenge thrown our
way. With all the benefits that visitor tracking provides, success
won’t be that far away.


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