by: Derrick Pizur

There is a new advertising style from Google Adsense that is
available in your Adsense panel, it is called “Google Ad Links.”

This new ad system presents a list of 4 or 5 vertical links(you can
pick either 4 or 5 and Google will supply the actually links) to
your site visitors, when the visitors click on one of the targeted
contextual words it displays a results page from Google listing ten
Adwords advertiser’s ads for this related topic.

Here is what Google says Adlinks are: “What are Ad Links by Google?

Ad Links are a new form of text advertising that we're offering to
our AdSense publishers. Using the same contextual targeting
algorithm that targets Google ads to your content pages, Ad Links
units display a list of topics that are relevant to your page. Each
topic, when clicked, brings the user to a page of related
advertisements.

The result is advertisements that are closely targeted to the
interests of your users. By selecting the topics through interaction
with the ad unit, users are presented with useful information in the
form of related advertisements. Their direct involvement with the
evolution of the ad unit guarantees an interest in the ads that are
presented.”

Positive Aspects of Adlinks:

They allow you to blend this in with sections of your links which
will get more visitors to click on them, inevitably increase your
Adsense revenue.

The Adlinks ads display 10 ad results when clicked without
cluttering you page.

Google’s rules allow you to place three Adsense code block on a
website. If you are doing this near say a 500 word article it can
distract the visitor from viewing the article. With Adlinks you can
still display 1 block of normal Adsense code and the Adlinks block
and it keeps your page relatively nice looking while still giving
you revenue potential.

Negative Aspects of Adlinks:

Adlinks requires your visitors to make two clicks. One on the
original Adlinks block and one when they view the Adlink results. As
any marketer knows the more actions you need a visitor to take the
less the response rate.

Where are the best places to display Adlinks ads?

The best place to display them are within your navigation menu. Try
to make them blend in as best as possible.

Another great place to put them is at the end of an article
suggesting an interested reader view these resources. When doing
this the reader is very targeted since they red your whole article
and if they are likely leaving your website, why not let them leave
through Adlinks and make some money?

Are Adlink ads as effective as the normal ad blocks?

Well some have seen positive results while other have not.
Personally I am going to test it some more to see what kind of
results and make my decision then.


About the author:
http://www.derrickpizur.info
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