ARTICLE MARKETING TIPS & TRICKS FOR SUREFIRE RESULTS.
The following tips will get your articles approved for publication very often.
1. The Headline
Make the headline of your article captivating to your readers.
More importantly, your headline must contain the keywords of the subject of your article. This will enhance search engine optimization.
2. Article Length
Keep your article to between 500 and 900 words long. Never less than 350 words. If you have more words count than 900, you should break your article up into more than one part.
3. Search Engine Optimization
You should optimize your articles for search engines. The publisher needs optimized article pages for search engines. Your chosen keyword(s) should be placed in your headline and in every paragraph. Prefarably, place your keyword(s) once in every twenty to thirty words on the average. That gives between 3% and 5% density for your article. Never more than this to avoid spamming the search engines.
4. Formatting Your Articles
Improperly formatted articles stand a very high risk of being rejected. Formatting your articles unless otherwise stated in the articles submission guidelines of an article directory should be an integral part of your article marketing. It is one of the conditions for acceptance and publication in most article directories.
The lines of your articles and your resource box should be formatted to between 60 to 65 characters per line. The following free online tool will not only format your articles to any line length you want, but will also give you a total count of characters, words, and lines. You can access the articles formatter very quickly at http://www.fwointl.com/FWOFormatter.html.
5. Resource Box Length
When writing your resource box, keep it between 3 and to 6 lines long. Never more than this. Your resource box are basically to make the readers take some specific actions. Lead them to more information, not to sell them something. Secondly, to give you a keyword targeted backlink. If you want anthing beyond this, buy it or go to free classified websites.
6. Publisher’s Guidelines
Always follow the publisher’s guidelines when submitting an article. Anything below the standard of the publisher will get your article rejected quicker than anything else. He has his vision for the look of his web pages as well as the quality of the content provided on his website.
Comply with his/her demands, he/she gets excited to publish your articles. The publisher has not much time to modify your article which is just one out of hundreds he/she has to approve daily.
7. Qaulity of your article
Readers are looking for information they can use immediately. Give them what they are looking for in your articles. Make your article relevant to the keyword they are using for their searches. Your articles must profer solution they can immediately apply to their needs. Not abstract information that gets your readers nowhere. Quality information would earn you their respect as an auhority in your chosen niche. They will also bookmark and refer your site to their friends. That means more loyal prospects and traffic to your site.
Every publisher wants to provide their readers with qaulity useful information not a sales letter. If you write a sales letter or press release instead of an article that provides quality information that solves some problems, it will be rejected most of the time. You are in a better position when you submit your press release at http://prweb.com
8. Links Before submiting your articles for publication check that all links within it are active and working. Nothing is more irritating than clicking on a link that is either not active or non existing.
9. Partnership with the publisher
Every publisher has a goal. To achieve that goal, he or she wants to provide the readers with qaulity useful information not a sales letter. Every publisher wants loyal and repeated visitors since the readers are the life wire of his or her traffic. Give him what he looking for in your articles, you get your articles published more often. See yourself as a partner. It’s a win-win affair.
If you write a press release instead of an article, submit it to http://www.prweb.com as many article directories may reject it with the exception of a few.
10. Active Links
Before submiting your articles for publication check that all links within it are active and working. An inactive link is useless, irritating and frustrating to the readers. They will click away fast from your article page.
11. Sentences and Paragraphs
Make your sentences relatively short and relevant to the title of your article. If a sentence is becoming too long, split it into two. Make your sentences simple to understand by every reader. Each paragraph of your article should treat not more than a point. Make each of your paragraphs flow into the next ones. This implies your articles should be in steps.
Use the last paragraph to summarize the points in your article.
12. Spell Checking
A lot of articles are rejected because of spelling errors. No publisher likes to deliver poor qaulity articles to his visitors. Articles that are full of errors would insult the intelligence of the readers. If this occurs regularly on a site, the publisher stands the risk of a fast drop in the traffic to his or her website. Therefore, checking the spelling in your articles is a must.
When you submit articles that are full of spelling errors you project a very unprofessional image and turn people away from whatever you want to offer.
Proof read your articles before submission. Read through several times to pick out any error missed out the first time. Make it a habit to run your article through spell checker, unless you are absolutely sure there are no errors. If you don’t have a spell checker program installed in your computer you can access free online checkers at
13. Keep this list handy and follow the tips when you are writing your articles. You will be surprised how fast your articles spread all over the net giving you thousands of one way backlinks.
These tips if applied, would endear your articles to publishers. That means more exposure for you and your website without any further efforts from you. Some publishers would even regularly search for your articles to publish on their websites. More free one-way backlinks to your site on the internet, giving you free exposure and traffic from their directories, other sites and search engines.